Infrequent notifications: If you are sending messages over multiple 24-hour periods, you will now incur charges from WhatsApp for each conversation.

WhatsApp will not charge for template messages.

Frequent notifications: If you are sending multiple messages within a 24-hour period, you will now only incur a single charge from WhatsApp for starting the conversation.

We have identified the following possible impacts to common use cases: How does this impact my business use case? These changes are being made by WhatsApp there are no changes to Twilio's charges, including the per message charge. How does this impact Twilio's per message charges?

For full details on WhatsApp pricing, see Twilio's WhatsApp Pricing Calculator.

The conversation that initiates from the ad is free, but not the ad itself.

Standard pricing will apply for ads that click to WhatsApp.

Conversations with consumers after that are charged. Free entry point conversations are only user-initiated, and just the first conversation is free of charge.

Conversations aren’t charged when consumers message businesses with call-to-action buttons on ads or on a Facebook Page.

These free conversations can be both business-initiated and user-initiated.

Your first 1,000 conversations each month won’t incur any WhatsApp fee (Twilio per-message costs still apply).

In addition to the WhatsApp conversation charge, customers will continue to incur the Twilio flat fee of $0.005 per message.WhatsApp will charge once per 24-hour session of messaging between a business and a customer. The charge will vary, depending on who initiated the conversation (the business or the end user). During the session, there are no additional charges for any additional messages from the business or the end user.Here's how WhatsApp's conversation-based pricing model works: This pricing model went into effect on Febru, and moved from a per template/session charge to a single WhatsApp fee for the conversation based on who initiated (the business, or the end user). WhatsApp Messages use a conversation-based pricing model for all business globally sending WhatsApp messages.

Whatsapp business costs